A new Independent Expenditure (IE) Committee (aka SuperPAC) launched today as a joint venture of the College Republican National Committee (CRNC), Young Republican National Federation (YRNF), Republican State Leadership Committee (RSLC) and American Crossroads.
Crossroads Generation this morning announced a $50,000 buy of online ads targeted to young swing voters in eight key states: CO, FL, IA, NC, NH, NV, OH, VA.
Start-‐up grants to the IE totaling $750,000 are being contributed by the CRNC, RSLC, and American Crossroads.
Crossroads Generation says it will focus on building a major online presence for outreach and mobilization. This includes the launch of a new website and video (www.CrossroadsGeneration.com), Twitter feed (@CrossroadsGen), and Facebook presence (www.Facebook.com/CrossroadsGeneration) to engage young people online.
The group will also tap into the CRNC’s membership of more than 250,000 college students on over 1,800 campuses nationwide. The CRNC plans to send 60 full-time field staff to a dozen swing states this fall.
Derek Flowers, formerly National Victory Director of the Republican National Committee in 2010, will serve as the organization’s executive director. Kristen Soltis, a survey researcher with award-winning expertise on young voters and politics, will serve as communications advisor.